Payday proximity changes consumer motives and behavior

Payday proximity changes consumer motives and behavior: "As any nine-to-fiver will testify, a new paycheck brings with it a familiar sense of freedom, albeit one that dwindles in lockstep with the balance in one's checking account. But it's not the checking account size that influences consumer behavior; rather, it's the time that has elapsed since payday, according to a new study."